FUTURE NOSTALGIA
The Brief
Datacorex required a brand identity able to express both its forward-looking vision and its grounding in financial tradition.
The challenge was to develop a visual language that conveyed solidity and trust while introducing a clear digital character, allowing the brand to stand out within a highly competitive sector.
Datacorex required a brand identity able to express both its forward-looking vision and its grounding in financial tradition.
The challenge was to develop a visual language that conveyed solidity and trust while introducing a clear digital character, allowing the brand to stand out within a highly competitive sector.
The Solution
We designed a brand identity that merges forward-looking vision with nostalgic cues.
Typography and color palettes draw inspiration from the pre-digital banking era, particularly the visual language of legacy terminal interfaces still used in financial operations today.
Typography and color palettes draw inspiration from the pre-digital banking era, particularly the visual language of legacy terminal interfaces still used in financial operations today.
This approach creates a distinctive “future nostalgia” atmosphere, positioning Datacorex as a brand that connects tradition and innovation, pairing reliability with a confident digital character.
