Bar dal Tubo
Brief
How do you design the identity of a place that people don’t “visit”, but simply use? Bar dal Tubo is the everyday bar. The one you walk into on autopilot. You order the usual, exchange a few words, and leave already thinking about the next stop. It’s part of routine rather than destination, and precisely for that reason, it carries emotional weight.
How do you design the identity of a place that people don’t “visit”, but simply use? Bar dal Tubo is the everyday bar. The one you walk into on autopilot. You order the usual, exchange a few words, and leave already thinking about the next stop. It’s part of routine rather than destination, and precisely for that reason, it carries emotional weight.
Solution
The goal was not to make the bar look exceptional, but to make its normality visible. To treat repetition, familiarity, and small rituals as design material.
The identity needed to feel immediate, recognisable, and durable across real objects: cups, glasses, windows, signage. Something that belongs to daily life rather than advertising.
