Life-affirming, revitalising, attention-grabbing - and a really good laugh too: joy is the defining emotion of TikTok's creators, community and users. When the funnest party in town is open to anyone, here's how brands can show up as their realest and most authentic selves. We, as TikTok Creative Lab, took care of the photo and video shoot, involving Khaby in bringing his characteristic TikTok joy with him.
Location: Bar Studios Milano
Photo & Video Production: PPT4U Prod
Photographer: Marco Cremascoli
Video Making: Nello Giordano
Sound Recording: Gabriele Cardullo
Set Design: Veronica Ferrari
MUA: Alessandra Villa
Production: Sibilla Pirola
Creative Direction: Caspar Williamson, Ary Arasen, Chris Jarvis
Executive Creative Direction: Matteo Sciascia

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