LIQUID IDENTITY
The Brief
Muno, a brand specializing in chemical finishes for leather, needed to develop a new brand identity and produce a photo shoot capable of expressing its positioning.
The objective was to distance the brand from the conventional visual language of the chemical industry and instead speak directly to its real audience: fashion houses and leather goods companies that incorporate these finishes into their products.
The objective was to distance the brand from the conventional visual language of the chemical industry and instead speak directly to its real audience: fashion houses and leather goods companies that incorporate these finishes into their products.
The Solution
We developed a brand identity centered on liquid hero imagery, a visual metaphor for the chemical compound used in leather treatments, emphasizing its fluid, adaptive, and transformative properties.
The custom logotype, built with a geometric typeface, echoes the pipes and reactors of the production plant, creating a tangible link between the brand and its industrial origin.
The custom logotype, built with a geometric typeface, echoes the pipes and reactors of the production plant, creating a tangible link between the brand and its industrial origin.
To reinforce recognition, we designed a bespoke type family, Muno® Type, available in three width variations, adding versatility and character across all touchpoints.
The final result delivers a contemporary, fashion-oriented aesthetic that speaks to the target audience while clearly setting the brand apart from competitors.
