Reach Beyond is a state of mind. Is the way you as an athlete raise the bar of your performance.
In Japan, this is called Kai Zen, which means "constant improvement", and in Mizuno they take this very seriously.
That's why they asked us to create a series of content that tells how a professional player constantly takes its game to the next level.
THE STRATEGY
A photo report, a creative and engaging video content and an article on the blog, published on various social media channels to inform, inspire and bring joy
to the public of Problemi di Volley and Mizuno
PRODUCTION TEAM
Creative Director; Matteo Sciascia
Video & Photo: Lorenzo Morandi | Yourstory
Social Media Specialist: Tommaso Dotta
Talent: Valentina Zago
Agency: We Are Onsports
