Creative Direction
Matteo Sciascia
Video & Photography
Lorenzo Morandi
Introduction
Naturafresca is a family-runed green-grocery shop. For over 60 years they have been choosing the best fruit and vegetables to bring them to their customers' tables. Lorenzo Morandi and I took care of the art direction, branding and photos, to get a solid and effective communication system.
Challenge
The challenge was to create an integrated communication from scratch, which included ATL, BTL and digital - modern and effective - without distorting the values and tradition of the brand.
Solutions
After having thoroughly analyzed the history and values of the brand, we came out with a campaign made up of images, colors and scents that respected the quality of the products and service. New logo, shots and videos that know how to fully grasp family tradition and authenticity.
