THE BRIEF
The client needed a branding that would tell the peculiarities of the business, a gourmet piadineria that has roots in the territory, but which draws on the tradition and products of the Romagna Riviera. The idea is to create a sophisticated, modern and industrial-style venue, with the possibility, in the future, of having a scalable and replicable brand and business elsewhere.
THE SOLUTION
Given these premises, I thought of a series of modern and graphically current proposals, which draw inspiration from Italian trattorias, and which were therefore able to express uniqueness and bond with tradition with a contemporary aesthetic taste.
